Boxes containing kids’ electric toothbrushes have been recalled over a loose button cell battery that officials said could be “easily accessed by children, posing an ingestion hazard.”
According to a recall notice from the U.S. Consumer Product Safety Commission (CPSC), the recall does not affect the Autobrush Sonic Pro Kids toothbrushes themselves but rather the box in which the electric toothbrushes were sold.
According to the recall notice, the batteries at the center of the recall are not inside the toothbrush; instead, they are housed inside the plastic packaging in the boxes. The CPSC said the toothbrush boxes fail to warn consumers that they contain button batteries, a legal requirement under Reese’s Law.
“This is not a recall of the toothbrush itself,” Autobrush wrote on its recall page. “Your child’s Autobrush Sonic Pro Kids toothbrush is safe to use. This recall applies only to the box it came in.”
The CPSC said that no injuries have been reported in connection with the recall.
What Boxes Are Being Recalled?
According to the recall notice, the affected boxes were sold in four different varieties, each showing toothbrushes sold as Unity the Unicorn, Lenni the Lion, Harley the Hippo and Danny the Dino.
The CPSC said the toothbrushes were sold between March 2023 and December 2025 online at TryAutobrush.com.
Consumers are urged to throw the boxes in the trash and fill out a form at Autobrush’s website to receive a $5 credit.
What Is Reese’s Law?
Enacted in 2022, Reese’s Law requires the CPSC to enact standards for products that contain button cell or coin batteries, as well as set requirements for warnings and child-resistant packaging.
According to the CPSC, the law requires products to have the following:
- Battery compartments containing replaceable button cell or coin batteries must be secured such that they require the use of a tool or at least two independent and simultaneous hand movements to open.
- Button cell or coin battery compartments must not allow such batteries to be accessed or liberated as a result of use and abuse testing.
- The packaging for the overall product must bear a warning.
- The product itself must bear a warning, if practicable.
- Accompanying instructions and manuals must include all of the applicable warnings.
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