• Home
  • News
  • Personal Finance
    • Savings
    • Banking
    • Mortgage
    • Retirement
    • Taxes
    • Wealth
  • Make Money
  • Budgeting
  • Burrow
  • Investing
  • Credit Cards
  • Loans

Subscribe to Updates

Get the latest finance news and updates directly to your inbox.

Top News

How Merck Keeps Prices for Its Blockbuster Cancer Drug Sky High

April 14, 2026

The 10 Best Countries in the World to Live and Work in After College (U.S. Isn’t No. 1)

April 14, 2026

Stop Treating ESG Like a Costly Obligation — When Used Well, It Becomes a Growth Advantage

April 14, 2026
Facebook Twitter Instagram
Trending
  • How Merck Keeps Prices for Its Blockbuster Cancer Drug Sky High
  • The 10 Best Countries in the World to Live and Work in After College (U.S. Isn’t No. 1)
  • Stop Treating ESG Like a Costly Obligation — When Used Well, It Becomes a Growth Advantage
  • Husband-Wife Duo Sold $1 Billion Worth of Products in 2025
  • The Deals You Didn’t Make Are Teaching You How to Win Next Time — Use This Framework to Make It Happen
  • In a Public Crisis, What You Prioritize Determines Whether You Execute or Stall
  • What Is the Most Expensive Housing Rental Market in the DC Area?
  • Why the AI Takeover Could Be the Best Thing for Your Professional Future
Wednesday, April 15
Facebook Twitter Instagram
Indenta
Subscribe For Alerts
  • Home
  • News
  • Personal Finance
    • Savings
    • Banking
    • Mortgage
    • Retirement
    • Taxes
    • Wealth
  • Make Money
  • Budgeting
  • Burrow
  • Investing
  • Credit Cards
  • Loans
Indenta
Home » Nike Sees ‘Very Strong’ Demand in Year Ahead. The Stock Is Up.
Investing

Nike Sees ‘Very Strong’ Demand in Year Ahead. The Stock Is Up.

News RoomBy News RoomSeptember 29, 20236 Views0
Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Email Tumblr Telegram

Nike stock has shed 23% this year.


Joe Raedle/Getty Images

Nike’s
first-quarter results suggest the company is pivoting away from the operational mishaps that have dragged its stock down more than 20% this year.

Its revenue rose by 2% in its fiscal first quarter from the year-ago period to $12.9 billion, narrowly missing projections for $13 billion, according to FactSet. The miss was overshadowed by the company’s stronger-than-expected earnings. Earnings of 94 cents a share handily topped consensus estimates of 76 cents a share.

Nike
also reaffirmed its full-year outlook and provided upbeat guidance for the second quarter.

“Our Q1 results reaffirm our expectation for healthy profitable growth this fiscal year,” Matthew Friend, chief financial officer, said on a call with analysts.

For the full year, Nike continues to expect revenue to grow in the mid-single digits, Friend said. Analysts are currently forecasting 4% revenue growth. Gross margins will still expand 1.4 to 1.6 percentage points, although Friend cautioned the company was planning for “modest markdown improvements” given that consumers are still looking for promotions.

Second quarter revenue growth will be up slightly compared to the prior year, the company said. The Street is projecting sales will grow by about 2%. Gross margins will expand about 1 percentage point compared to the previous year, Friend said, reflecting benefits from fewer markdowns, lower freight rates, and strategic pricing moves.

Shares of Nike rose 7.6% to $96.44 in after-hours trading Thursday. The stock is down 23% this year. Nike is a Barron’s stock pick.

Inventories were down 10% compared to the prior year this quarter, Nike said, a decline that helped to fuel optimism. It contrasts with Nike’s position a year ago, when it said gross margins would come under pressure because it was holding too many sneakers and other apparel. This quarter, gross margins fell 0.1 percentage point, driven by higher production costs and unfavorable changes in foreign exchange rates, the company said.

Another encouraging sign was that sales in China, one of the company’s largest markets, rose by 5% from a year earlier. Heading into the report, analysts had fretted that China’s sputtering economic recovery would weigh on Nike’s results. The actual sales figure of $1.74 billion was below estimates for $1.84 billion, but the fact that it increased from a year earlier was still well received by investors.

The picture looked cloudier in North America. Sales there beat expectations, but fell by 2%, lending credence to concerns the region may be headed for a broader pullback in consumer spending.
Foot Locker
(FL) and
Dick’s Sporting Goods
(DKS) both cut their full-year outlooks after disclosing lackluster second-quarter results, citing caution among consumers.

Nike’s wholesale revenue was $7 billion, flat compared to the prior year, the company said.

“Our consumer survey results indicate that U.S. consumers are likely to reduce spending ahead, with apparel and footwear being the most likely areas of pullback,” wrote Jefferies analyst Randal Konik in a note downgrading Nike stock to Hold from Buy Monday.

On Thursday, Friend said the company was closely monitoring the operating environment, including consumer demand over the holiday season. But so far, the company has seen strong back-to-school trends that outperformed the rest of the industry.

“We continue to see consumer demand for our brands and for our products to be very, very strong,” Friend added.

Write to Sabrina Escobar at [email protected]

Read the full article here

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Articles

Husband-Wife Duo Sold $1 Billion Worth of Products in 2025

Investing April 14, 2026

This Social Media Tactic Turns Followers Into Devoted Superfans

Investing April 12, 2026

An Entrepreneur’s Guide to Succession Planning

Investing April 11, 2026

How Nature-Driven Innovation Can Give Your Business an Edge

Investing April 10, 2026

Here’s When Apple’s New Foldable iPhone Is Set to Launch

Investing April 9, 2026

How to Fix CRM Adoption Before It Kills Your Startup

Investing April 8, 2026
Add A Comment

Leave A Reply Cancel Reply

Demo
Top News

The 10 Best Countries in the World to Live and Work in After College (U.S. Isn’t No. 1)

April 14, 20262 Views

Stop Treating ESG Like a Costly Obligation — When Used Well, It Becomes a Growth Advantage

April 14, 20261 Views

Husband-Wife Duo Sold $1 Billion Worth of Products in 2025

April 14, 20262 Views

The Deals You Didn’t Make Are Teaching You How to Win Next Time — Use This Framework to Make It Happen

April 14, 20262 Views
Don't Miss

In a Public Crisis, What You Prioritize Determines Whether You Execute or Stall

By News RoomApril 14, 2026

Entrepreneur Key Takeaways In a crisis, every voice gets louder — but not every voice…

What Is the Most Expensive Housing Rental Market in the DC Area?

April 13, 2026

Why the AI Takeover Could Be the Best Thing for Your Professional Future

April 13, 2026

Commercialization Isn’t the Same as Sales Growth — Here’s How

April 13, 2026
About Us

Your number 1 source for the latest finance, making money, saving money and budgeting. follow us now to get the news that matters to you.

We're accepting new partnerships right now.

Email Us: [email protected]

Our Picks

How Merck Keeps Prices for Its Blockbuster Cancer Drug Sky High

April 14, 2026

The 10 Best Countries in the World to Live and Work in After College (U.S. Isn’t No. 1)

April 14, 2026

Stop Treating ESG Like a Costly Obligation — When Used Well, It Becomes a Growth Advantage

April 14, 2026
Most Popular

How to Stop Overthinking and Start Taking Action

June 21, 20254 Views

April 15 Tax Deadline Is Days Away, but You Can Get an Extension

April 12, 20263 Views

5 High-Growth Markets That Could Make You Rich in 2026

November 29, 20253 Views
Facebook Twitter Instagram Pinterest Dribbble
  • Privacy Policy
  • Terms of use
  • Press Release
  • Advertise
  • Contact
© 2026 Inodebta. All Rights Reserved.

Type above and press Enter to search. Press Esc to cancel.